karly ruth
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karly ruth *
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designer
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creative strategist
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visual storyteller
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playlist curator
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texture collector
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printmaker
* designer * creative strategist * visual storyteller * playlist curator * texture collector * printmaker
PHILADELPHIA FREEDOM
The Philadelphia Freedom is a speculative WNBA expansion brand that uses the city’s revolutionary history and gritty basketball culture to create a visual identity designed for long term fan loyalty and community engagement.
[ SPORTS BRANDING ]
[ LOGO SYSTEMS ]
[ BRAND IDENTITY ]
TEMPLE ATHLETICS
Working across Temple Athletics and the Resnick Academic Support Center, I create social, motion, and digital assets that highlight Temple student-athletes. These roles involve building out a custom visual library through typography and multimedia design while navigating a fast paced collegiate sports environment.
[ SOCIAL MEDIA DESIGN ]
[ SPORTS BRANDING ]
[ VISUAL STORYTELLING ]
overtime
Overtime is a magazine concept centered on 2025 Women’s March Madness that uses contemporary sports editorial design to capture the pace and tension of tournament play. The project features standout players and rivalries through bold layouts and a high impact covers that treat women’s college basketball as the major sports moment that it is.
*This project was selected from over 400 submissions to be featured in AIGA Philadelphia’s Locally Sourced, Issue 04.
[ LAYOUT DESIGN ]
[ TYPOGRAPHY ]
[ PHOTO TREATMENT ]